Masita - Korean Street Food

Masita’s rebrand was all about capturing the energy of the Halifax waterfront while creating something warm, approachable, and built to last. The goal was to strike a balance between playful and polished, family-friendly, welcoming, and flexible enough to live across everything from signage to packaging. We focused on a system that feels cohesive but adaptable, so it can grow with them over time. An absolute pleasure working with this team, I’ll definitely be back for a Korean hotdog this summer.